BLENDing Business & Nutty Butter

by Sarah on May 25, 2012 · 95 comments

Like so many wonderful things, it all started at BLEND.*

*I could promise not to incorporate it into my posts ever again. But then my nose would start growing.

Two weeks ago, I posted about the (food pornographic) Cookie Dough Nutty Butter that I spent many nights making and packaging to bring with me to BLEND as gifts.While at BLEND, the ‘dough’ was received with such excitement that Maria and I started mulling over the possibility of actually marketing and selling it.*

*This was partially due to its reception, and partially due to the fact that I don’t have a permanent teaching position lined up for next year.Almost immediately post-retreat, Lindsay  and Laura and Heather (x2) and Maria and Molly and Jen had instagrammed, tweeted, and blogged about it, causing a flurry of reaction that was only accentuated by the further encouraging comments and tweets from many of my dear friends and followers.

The photo that started it all....(Thanks Lindsay!)

And before I even knew what was happening…

…I found myself with a product line.And warning labels.

Warning: Nutty Butter contains nuts.

 And customers.

Now, I am by no means ready for the shelves at Whole Foods, but I do have a million different Nutty Butter ideas floating around in my head just waiting to be brought into the world.

Oatmeal Raisin Cookie!

So why not let them be made? And sold? And give the people what they want?

Hey, even Justin started in his kitchen with a single food processor, right?

As always, I get by with a little help from my ‘blends.’ Calee is going to help me redesign my labels. Lauren and Ashley and Molly and Maria have been some of my first customers. Lindsay is going to let me copy her Healthy Bites information page and ordering system style until I (if ever) figure out something of my own. And we’ve worked out (I hope) the flaws in my shipping methods.

Interested in ordering? E-mail me at

[Or direct yourself–and your friends–to the new Nutty Butter page on my menu. :)]

For now, however, I have one lowly jar of Cookie Dough Nutty Butter left over from my last order, sitting on the windowsill staring outside like a puppy looking through a glass cage in a pet store, wanting so badly for someone to take him home.

But since I believe in adopting puppies no one else wants, rather than buying them from a pet store, I’m going to GIVE IT AWAY.

And all you have to do is leave a comment telling me what flavor you want to taste next.

If you start following me on instagram (thesmartkitchen) I’ll give you a bonus entry. There’s no reason for that except I really like instagram.

You can tweet about this [hashtag #nuttybutter]. Or not. Whatever.

Oh, and if you went to BLEND, leave an extra comment reminding me of a lovely moment we shared and I’ll give you a bonus entry. (Because BLEND is where it all began.)

And if you are Lindsay, you get an automatic bonus entry for that instagram photo that I blame (happily) for this whole thing.

And Maria, for our late night brainstorming, you get one, too.

Did I mention I’m also throwing in a sample of the currently-being-test-marketed Oatmeal Raisin Cookie Nutty Butter?

You’re welcome.

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Kelly@Leafy Not Beefy May 25, 2012 at 6:18 am

I think an amazing flavor combo *might* be pistachio pear butter (I saw a recipe last night for a pistachio pear salad, so it’s been in my head) That’s so amazing what you’re doing! Must be exciting!!!!

lindsay May 25, 2012 at 7:46 am

girl i will be learning from you ! hehe. Such an amazing product. I can’t wait to instagra mine!

Kristen @ notsodomesticated May 25, 2012 at 7:51 am

Have you made white chocolate nutty butter yet? That would be my request. :) Or a nut butter with marshmallows thrown in, so it tastes like a fluffernutter sandwich!!

Cari May 25, 2012 at 7:52 am

yum! these sound great! i’d love to see a savory nut butter next– maybe something asian inspired?

Adrienne J May 25, 2012 at 7:55 am

I would LOVE to try the Cookie Dough Nutty Butter!! Congrats on your sales!

Lindsay @ Lindsay's List May 25, 2012 at 8:00 am

I just want another jar of the Cookie Dough!! It’s LOOOONG gone!

Lindsay @ Lindsay's List May 25, 2012 at 8:02 am

already follow you on IG!

Lindsay @ Lindsay's List May 25, 2012 at 8:03 am

Tweeted AND shared on FB!! love you girlfriend!

Tricia @ Saving room for dessert May 25, 2012 at 8:16 am

Well! Dough-cha know, I want to try the Cookie Dough Nutty Butter! So proud of you. And if I don’t win, put me on the list to be a customer! Maybe I can just come pick it up :)

Tayla @ She'll Be Free May 25, 2012 at 8:18 am

Chocolate would be sweet! Or pistachio! <3

Meghan May 25, 2012 at 8:21 am

Darn I wish I could have tried it at BLEND! I would love to try any flavor but anything with chocolate and peanut butter always has my vote 😉

Debbie (accidently delish) May 25, 2012 at 8:37 am

Oatmeal raisin cookie dough? You already know I want everything you make. How big is my package going to have to be to you? Haha. It’s worth it! I’m so glad that this is happening for you though, you are so creative!!

Debbie (accidently delish) May 25, 2012 at 8:38 am

Already follow you on instagram <3

Fran@ Broken Cookies Don't Count May 25, 2012 at 8:54 am

Since oatmeal raisin cookies are my favorite…that’s the nutty butter I would chose and probably rub all over my face because I think it would be that good!! Let me get my spoon, because I know it will never make it to a cracker or a piece of bread!!! 😉

Calee (@chimes) May 25, 2012 at 8:58 am

ummmmm yessssssssss. I’m so excited. PS I am going to order some anyway. And some of Lindsay’s balls. But only after I get paid this month. Between Blend and Austin … I am B-ROKE. <3

Claire @ Live and Love to Eat May 25, 2012 at 8:59 am

I’d love to try your chai flavor – and your packaging is ADORABLE.

Ria May 25, 2012 at 9:16 am

First off, congrats! That sounds like a great idea! I just started following your blog about a month ago, and I love it! Brilliantly written posts, love all the word play. I would love to try the chai nutty butter!

Katie @ Talk Less, Say More May 25, 2012 at 9:20 am

I follow you on Instagram!

Angela May 25, 2012 at 9:21 am

I would love to taste a cherry chocolate almond butter! I’ve been obsessed with those flavor Luna bars lately, so why not make it a nutty butter? :)

Katie @ Talk Less, Say More May 25, 2012 at 9:21 am

I want to get my hands on the nutty butter that spread like wild fire – the cookie dough and oatmeal cookie – me oh my!

Laura @ Sprint 2 the Table May 25, 2012 at 9:40 am

OMG – I am SOOOOOO glad you’re doing this!

I want the oatmeal raisin when it’s ready. Please. :)

Danica @ It's Progression May 25, 2012 at 9:43 am

the oatmeal raisin sounds absolutely amazing!!

Janet M Ely May 25, 2012 at 10:09 am

Coconut almond!

Ashley @ Freckles & Spice May 25, 2012 at 10:15 am

i love it. so glad I ordered some asap. and got the bf his own jar. I have some flavor ideas for you – Samoa cookie butter or maybe sea salted caramel chocolate chip cookie butter.

Beckie May 25, 2012 at 10:24 am

Would love to try that chai flavor!!!!!

Kim @ wonderings May 25, 2012 at 10:42 am

Congrats on the success. Would love to see if a dark tea flavor would stand up to the nut butter!

Emily May 25, 2012 at 10:46 am

Shut.the.front.door. I don’t necessarily want to win – because I’d buy a jar, girl!!!!! I’d want a surprise. On my front step. In nut butter form. =)

Renata May 25, 2012 at 10:53 am

How about “Cherry Dates Almonds” with a dash of cinnamon!

Laurel C May 25, 2012 at 11:05 am

Oh my word I want the cookie dough nutty butter soooooooo bad!

Mariell @ HealthyPantz May 25, 2012 at 11:15 am

My favorite snack is nut butter on bananas… what about an almond banana flavored Nutty Butter?

marie May 25, 2012 at 11:35 am

I vote for cinnamon-molasses nutty butter. I love, love, love molasses.

Thanks for holding this giveaway, and good luck with your new business.

teabagginit May 25, 2012 at 11:55 am

I’d love to try a red velvet cake flavor! :) i can just imagine you writing, ‘kay, y’all, this red velvet cake is to die for! :)
ps – i’ll probably be ordering some anyway! :)

Debbie (Accidently Delish) May 25, 2012 at 12:01 pm

oatmeal raisin cookie dough butter?
you know i want everything you make.
my package to you is going to keep growing and growing and growing.
im so happy for you though, this is amazing <3

Debbie (Accidently Delish) May 25, 2012 at 12:02 pm

i already follow you on instagram <3

amy marantino May 25, 2012 at 12:03 pm

I want to try the Cookie Dough Nutty Butter

kristin May 25, 2012 at 12:03 pm

i tweeted!

kristin May 25, 2012 at 12:04 pm

i followed you on instagram!

amy May 25, 2012 at 12:24 pm

yummm this seriously sounds insanely good. id love to try your chai butter too…yummm.

amy May 25, 2012 at 12:25 pm

we shared glorious moments together at blend on friday night (same table woo hoo!) and of course, over the rest of the weekend!

amy May 25, 2012 at 12:25 pm

i follow u on instagram! i just joined actually and am slowly becoming obsessed. i can see my productivity levels decreasing…

Kristin @ eat healthy. be happy. live well. May 25, 2012 at 1:04 pm

This is awesome!! Congrats on getting something started!

I really want to try the cookie dough! Or maybe something with berries? Like white chocolate raspberry :)

Question though: do any of your nutty butters contain wheat products?

Sarah May 25, 2012 at 1:49 pm

Wheat-free! The current version of Oatmeal Raisin Cookie has some oat flour in it, which has NOT been certified gluten free. As I said, though, it is still in ‘testing.’ :)

Kristin @ eat healthy. be happy. live well. May 25, 2012 at 1:04 pm

And I already follow you on Instagram, which I love :)

Hannah@mindrunningwild May 25, 2012 at 1:16 pm

I tweeted. and I’m super excited for this and was hoping you’d do a giveaway!

Hannah@mindrunningwild May 25, 2012 at 1:16 pm

Did you mean what flavour of the already existing ones or of our own design? Because I’m pretty sure something with spices in it would be good- or how about going savoury?

Sam @ Fit for My Fork May 25, 2012 at 1:34 pm

Congratulations on being able to turn this into a business! I really hope it works out well for you. I would be delighted to try any of your nut butter flavours… I swear I prefer nut butter to the actual nuts sometimes (maybe just because they can be spread on top of ANYTHING)!

Liz @ IHeartVegetables May 25, 2012 at 1:51 pm

Ohhhhhhhh my gosh. This looks amazing. Hence why I just posted it on pinterest, and tweeted about it.

Do I get an extra entry if I drive all the way to Charlottesville and visit you on Monday?? 😉

Karen G May 25, 2012 at 2:58 pm

Man alive – lots of good suggestions! I like the idea of a chai or the molasses-cinnamon butter the best so far. Those both sound so tasty. I’m super excited for you!!

Lindsay @ The Lean Green Bean May 25, 2012 at 3:51 pm

so proud of you!! love it!

Katie @ Nutrition in a Peanut Shell May 25, 2012 at 5:17 pm

Oh my goodness congrats Sarah! I am seriously considering buying some when you get it all together!
You should definitely try and re-create some white chocolate PB, a la PB & Co.
That’d be awesome

Janetha May 25, 2012 at 5:25 pm

so excited for you! also meant to shoot you a thank you for sending me a new, ant-free jar! love you!

Lauren May 25, 2012 at 5:31 pm

I would love to try the cookie dough flavor. A maple flavor would be great too. You are so creative!

Lauren May 25, 2012 at 5:32 pm

I also follow you on Instagram!

Brittany @ Delights and Delectables May 25, 2012 at 5:54 pm

I want more cookie dough… it has been in my dreams since Blend!

Brittany @ Delights and Delectables May 25, 2012 at 5:55 pm

I already follow you on instagram… what kind of friend would I be if I didn’t??? :) Love you!

Staci May 25, 2012 at 6:13 pm

Not sure if it was mentioned but banana and nutty butter

lynne @lgsmash May 25, 2012 at 6:21 pm

Um, yes please I want to win! I heard all about this deliciousness at Blend and I’m reading it again on Lauren’s blog – must try! You’s would be my first ever nut butter… I know there’s an inappropriate joke in there somewhere! Chocolate sounds divine – as does Cookie Dough!

Lacey May 25, 2012 at 6:30 pm

mmm I would love to try your cookie dough butter!!!!

have you ever thought about cinamon roll or cake batter nutty butter??

Erin May 25, 2012 at 6:40 pm

How about snickerdoodle nutty butter?! yum!

Tonia May 25, 2012 at 8:21 pm

I would LOVE to try a dulce de leche flavored nut butter….i’m totally a sucker for that flavor!

Ray May 25, 2012 at 8:39 pm

Figs Dates Almonds Cinnamon roll peanut butter splash!

Amanda @ Diary of a Semi-Health Nut May 25, 2012 at 9:19 pm

Cookie dough please!!! :-)

Amanda @ Diary of a Semi-Health Nut May 25, 2012 at 9:22 pm

Lovely Blend moment…farmer’s market?? Pictures by giant rooster??

Really my favorite moment at Blend was when you walked over to a group of about 10 of us and loudly announced “Hey my name is Sarah and here’s my card!” I then decided to sit next to you at dinner for entertainment. 😉

Congrats on your nutty business!! :-)

Kelly O-ski May 25, 2012 at 10:42 pm

That cookie dough one sounds sooooooooooooo good.

Carla May 25, 2012 at 11:49 pm

I’d do a cherry macadamia or cinnamon raisin cashew!

Maria May 26, 2012 at 12:48 am

Oatmeal raisin cookie sounds amazing!

And my stash is already gone so….this would be wonderful to win :)

Heather @ Kiss My Broccoli May 26, 2012 at 8:10 am

This is INCREDIBLE, Sarah! I’m so happy for you and your new business…actually, IT’S ABOUT TIME! Lol!

I have been dreaming about that chai flavor since I first saw your post on Instagram…must have!!

sarah @ sarah learns May 26, 2012 at 8:48 am

can i say that i want to try every single flavor ever?

no? ok, how about gingersnap!?

Dena @ 40 Fit in the Mitt May 26, 2012 at 11:41 am

Wow, how great is this..I would love to try the Chai Nut. Congrats

Cathy May 26, 2012 at 12:44 pm

Vegan Carob Chip-Cinnamon Cashew Nutty Butter! Wahoo!

Seema May 26, 2012 at 1:19 pm

I’d love to try the cookie dough flavor :) for a new flavor, maybe something that is a wink and a nudge to banana cream pie? or blueberry white chocolate? good luck with your business sarah!!!

Tracey c. May 26, 2012 at 9:07 pm

All of the flavored sound wonderful, but after the cookie dough the coconut cinnamon sounds yummy! I love anything with coconut.

Heidi Nicole May 26, 2012 at 9:42 pm

I’m thinking anything with caramel…I’m a sucker for caramel!

Heidi Nicole May 26, 2012 at 9:43 pm

I believe I already follow you on instragram…if not I will as soon as I find my phone!

gingela5 May 26, 2012 at 10:23 pm

This sounds so good! I’d love to try a red velvet or an Oreo cookie flavor. :) Or I saw someone say snickerdoodle–that sounds delicious too!

Diana @ VeggieNextDoor May 26, 2012 at 11:10 pm

I am so so so so so so so excited for you! With your creativity & passion your Nutty Butter business will certainly become however big you want it to be! (I’ve even heard of companies that rent out commercial kitchens by the hour for start-ups like you). I would LOVE to try your Cookie Dough butter! And if I don’t win, I very well may have to order some :-)

Georgiana May 27, 2012 at 8:30 am

Medjool Dates, Cranberries, Crunchy Walnuts, Cinnamon and Vanilla!

Georgiana May 27, 2012 at 8:31 am

Tweeted your link too – you are very inspiring and creative! hope to taste your yummy concoctions! :)

Carly May 27, 2012 at 10:23 pm

I’m thinking s’mores? Eh? Sounds good to me!

Carly May 27, 2012 at 10:26 pm

I am following you on twitter too!

Tt in nyc May 27, 2012 at 10:50 pm

AWESOME!!! Good for you!!! For a while i made a special “schmear and sprinkle” for apples/fruit – pb with tahini and honey, and the “sprinkle” was crushed honey roastes peanuts mixed with toasted sesame seeds (dunk apple slice in nut butter, then add sprinkles!) it was verrryyy popular on the office party potluck scene for a while! And i echo the previous comment of savory flavors (chili pepper! Or a special sweet potato friendly kind!?) best of luck to you babe! Is having your own etsy site an option? Be sure to send some to “kath”(you know who i mean) with a kind request of introduction to the peeps she knows at opensky…. Emailing you my order now!

Lauren @ vegology May 28, 2012 at 12:19 am

Congratulations on your sales! I would love to try a coconut chocolate chip nutty butter next…

Baking Serendipity May 28, 2012 at 12:38 am

You’re adorable! And I love this! For so long I’ve been “oohing” over the nut butters on your site…of course you should be selling them :) Love the cookie dough flavor!

Courtney @ Sweet Tooth, Sweet Life May 28, 2012 at 8:17 am

Oh my gosh, that cookie dough peanut butter!!! I’ve been wanting to try that ever since BLEND! Congrats on starting up your own business, Sarah. That’s so exciting!! :)

Courtney @ Sweet Tooth, Sweet Life May 28, 2012 at 8:18 am

Oh yes…BLEND! That’s where it’s at!

Courtney @ Sweet Tooth, Sweet Life May 28, 2012 at 8:19 am

Aaaaand I follow you on Instagram (sweettoothcourt)

Gabby May 28, 2012 at 12:00 pm

Chai sounds really good too!

Gabby May 28, 2012 at 12:01 pm

Just started following on instagram

Alex May 28, 2012 at 12:59 pm

Snickerdoodle would be great! Congrats!

Alex May 28, 2012 at 1:00 pm

following on instagram (alex300ny)

molly l. May 28, 2012 at 2:41 pm

how about red velvet nutty cake batter?!?!?!

molly l. May 28, 2012 at 2:42 pm

also, i follow/stalk you on instagram 😉

Lori Z. May 28, 2012 at 10:19 pm

Your cookie dough nutty butter sounds amazing, but then that makes me think of my favorite cookies and I’m thinking of white chocolate and macadamia nut butter…

sara May 29, 2012 at 8:55 am

what flavor?? hmm…how about something with lots of cinnamon and dried berries. Like a ‘pie filling’ type nutty butter? I don’t actually know if that would be good but I’m sure you could make it work :)

sara May 29, 2012 at 9:01 am

also..i follow ya on instragram :) [sluehr]

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